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Scx+Digital

How To Start Your Own Greeting Card Business

So you have invested many hours designing greeting cards for family and friends. All your family and friends have told you your greeting cards are better than Hallmark and you should start your own greeting card business. That sounds great to you because you can work for yourself, doing what you love and share your designs with the world. The question is how do you start a greeting card business when you are a beginner and you don't know what steps to take after designing your cards?

I would start your business online if I was you. This is the ultimate way to test your products and locate your customers without the large upfront costs associated with opening a store. Just recently one of the largest greeting card stores in Delaware, Coccia is shutting its doors after 35 years in the business.

Back in February 2010, market research firm Mintel reported that the $11 billion greeting card business was being bombarded by new online competition. It's been defending off attacks by offering creative new card designs -- you know the musical cards, and the cards that let you record your own personal greeting. However the industry has been simply treading water for two years now after powerful growth during the last ten years, the report said.

If you open an offline greeting card business today it is destined to fail. The great thing about an online business is you can sell your greeting cards worldwide, you are not limited to a suburb or city and your overheads are nowhere near the costs of running a bricks and mortar business.

Starting a card business online still takes some planning, so the ideal way to begin is to put together a business plan. A business plan is essential and will assist you in organizing your ideas so you can be better prepared for selling greeting cards and being a success. A fantastic place to begin is by investigating other greeting card businesses online and begin jotting down some ideas.

A good business plan should include information on:

A description of your business - what type of cards will your business offer? Who will want your product and how will you market your cards to potential clients? Think about what type of cards you will make in your business; are they romantic cards? Cards for special occasions? Cards directed at businesses? Do they have a theme like "Cards for surfers and horticulturists?"

Equipment and inventory needed - What equipment will be required to run your business? What type of inventory will you need to start? Where will you get the supplies and equipment you need to make your business operational and what will the cost of these materials be? Will you make the cards by hand or computer? Will you print all of your cards at home or send them to a printer to be done? Will you need new software applications or equipment such as printers? What type of stock and decorations will your greeting cards use and what will the equipment cost you when you start out?

Competition and Demand for Product - Who are your competitors? What do you do different to your competitors? How will you make your product unique so that you offer something that is not available now to potential clients? Do you intend to advertise to businesses? Do you plan on promoting your website and operating it on the Internet or are you planning on marketing directly to businesses and retail stores with your cards on shelves? Who are you competitors and what are they already selling similar to yours?

Operation procedures - How do you plan on running your business? Who do you need to help in the process? What are your design plans and how will you develop your product range? Are you going to do all the card making yourself~{Are you the only one making the greeting cards}~Are you the only card designer}~{Are you going to do all the card making yourself}~{Are you the only one making the greeting cards}~Are you the only card designer}? What methods will you use to promote your greeting card business?? Will you have an inventory on hand or make cards as they are ordered? Is it going to be a full-time business or a part-time income?

Long and short term goals - where do you see your business five years from now? Write a specific monthly action plan for the next year and a quarterly detailed plan for the following years after that. You need to set goals and plan how you aim to reach your business goals.

financing - Do you have the funds that are required to start your own greeting card business without financial assistance? How much money do you plan to invest? Do you need other partners? Do you plan to work on your own or have a partner maybe ask some family and friends for some investment help or just apply for a business loan or grant? Applying for a business grant or loan will require a detailed business plan to be submitted showing that you have thought out and planned everything necessary to start your business. This will also require financial information from you for the past three years, projected costs and income, resumes of those involved in the business, overhead expenses, competitors in area, and how you plan to compete.

So you can effectively start your own greeting card business and write your business plan there is a lot of information available to help you during the process. You should consider the following:

What kind of income can you generate with this?

Greeting cards can range in price from $0.50 to $8.50 a card. More than $7.5 billion is generated in retail sales of greeting cards and more than seven billion cards are sold each year.

What are the actual steps that you need to take in order to start your own Greeting Card Business?

The first thing you need to do is your research and planning. Then write everything down you have researched and create a business plan.

Once you have a plan you can execute it by starting with creating your designs, creating a marketing plan and executing it. You will also need to build a blog/website so if you don't know how to do this yourself then you will need to find a web designer to do it for you.

What type of printer makes professional looking greeting cards?

Any good quality color printer will work to print off your greeting card. You may find that a multi function printer is the best way to go so that you can scan your designs, print your cards, fax and communicate with clients and more efficiently run your business with one machine. The top five multi function printers are considered to be

1.    Brother MFC- 7820N Printer  
2.    Canon Pixma MP600  
3.    HP Officejet 9120 multifunction printer  
4.    Samsung SCX 4200  
5.    Epson AcuLaser CX11NF  

How do I get them in stores?
To get your greeting cards into stores you will need to do a great deal of cold calling and legwork. Create a portfolio of your greeting cards and include a price list and then contact the buyer for each store. Small stores may be the way to start and then when you go to larger established or national chains you can show them the success that you have had in other stores.


What does the printing cost?

When going to a print shop or having them printed by an online printing company you get a cheaper cost per card with larger orders. It all depends on who you go to and the amount of cards you want printed. You can also get a discounted price if you are not in a hurry for your order. The cost of greeting cards is anywhere from $200.00 for 250 full color cards at a printing store. It can get rather expensive if you choose to print your greeting cards at home due to the cost of ink cartridges for the printer, although if you buy in bulk you can get inks at a reasonable price. Don't be concerned with shopping around.

What is the standard size of a greeting card and where can I find a template?

A sheet of 8 1/2" by 11" cardstock will create two greeting cards of 4 1/4" by 5 1/2". These cards will fit into a standard envelope.. This way you don't have to do special orders for envelopes.5 1/4 x 7 1/4 fits a 5x7 are also commonly used.

What type of camera should I buy for taking photos for printing on greeting cards?

Any high quality digital camera will work for creating photos for your card. Digital cameras are great as they remove the extra process of having to get photos developed, printed and scanned onto a disc. It can cut down on your overall costs of your card business if you can do it yourself.

How do I get financing for a greeting card business?

There are some business grants and loans out there for start-up businesses but you may not need to go into debt with a financial institution. If you already have equipment such as a printer, PC and camers then your initial up front costs to start a greeting card business should be quite low.. You may be able to start a corporation for under $500.


What equipment do I need for a home greeting card business?

You will need a computer, printer, camera or scanner, paper stock and envelopes, inventory and business software to run the company, invoice stores or clients, make business cards and promotional material.

What are some of the legal issues I need to be aware of when starting a greeting card business?

Depending on where you live and what the laws are for your area, you may need to register your business and copyright your products and names used. You should contact your local government business office or do some research online to ensure that you know the necessary legal steps required in your area.

What are some good card designing software applications?

There are many great greeting card creation programs for your greeting card business on the market right now. Hallmark has several software packages out there The Print Shop and Broderbund are both respected names in printing software and have some great packages for printing greeting cards.

SCX Digital Megane Trophy

Which are better scx or scalextric slot car sets? i have $400 to spend give to the pros and cons of each plez

Which are better scx or scalextric slot car sets? i have $400 to spend give to the pros and cons of each plez should i get the scx digital or the scalextric digital??!

go to
http://www.scalextrix.com/
and
http://www.scx.es/en/index.html

the choice is yours i hope you make the right decision
Good Luck!